Poor ITV1, and indeed poor Millionaire – as much as I like the revamp, clearly quite a few people (such as myself) don’t like it enough to actually watch it week on week, last night’s was down half a million on the series opener a fortnight ago. But the big question is this: if you were to axe Millionaire, what do you put in its place? Odd One In and Magic Numbers aren’t doing the business on Saturday nights (although I think at least one of those is because Saturday nights is completely the wrong place for them). Even Bother’s Bar non-favourite The Colour of Money could pull in bigger figures than Millionaire currently is. And that was rubbish.
So what I’m basically leading up to is this: why doesn’t ITV try Survivor again? Back when it was shown on British TV ten years ago, it would happily pull in 5-6m viewers – at the time, the low side of solid, despite actually being a great show (albeit much slower paced than necessary). In 2010, those are big hit numbers.
Of course, there are no guarantees that it would pull the same numbers in 2010. But it remains a solid performer around the world years after it was first unleashed. It’s clearly got something going for it.
There are of course things to object about. What if people associate Survivor 2010 with the abject failure of Survivor 2001? Then just call it Expedition Robinson. Survivor UK reportedly cost £10m to make which is a huge amount in this day and age. But to that I say “don’t emulate the Americans, have a word with Strix (Swedish), Adventure Line (French) or Talpa (did the Netherlands/Belgian one for a bit) to see how they make a successful long-running show on evidently a much smaller budget. Fewer massive set pieces, more grit.”
Could it work?
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