Show Discussion: Buy It Now

By | April 16, 2018

Weekdays, 5:30pm,
Channel 4

Inventors attempt to sell ideas to an audience armed with buttons and lights, and if at least one person reckons they’d buy the product it’s thrown open to a panel of buyers who may or may not make an order. Perhaps they should have called it Sell Me Out.

Given how well Dragon’s Den continues to perform it’s surprising more shows haven’t jumped on the pitching for business bandwagon – although perhaps Dragon’s Den pretty much has the market cornered – off the top of my head I can only think of The Money Pit. This one offers Brian Conley (my liking of Conley is not steeped in hipster irony) and neon. Will it be enough?

5 thoughts on “Show Discussion: Buy It Now

  1. Chris B

    The only Den-a-likey I remember was “Fortune – Million Pound Giveaway” which even featured Duncan Bannatyne as one of the non Dragons. Was similar to the den, but more people trying to raise money for personal causes rather than business ideas.

    1. Brig Bother Post author

      Yes! Well remembered, with Richard Madeley IIRC. Didn’t last very long.

      There was also The E-Millionaire Show on Channel 4, where people with big web ideas (it was made in 2000) competed for a million pounds in investor money. It predated The Apprentice in having a surprise second winner. It looks like both winners are out of business now though.

  2. Brig Bother Post author

    This is pretty good as it turns out, and half an hour is the correct length for it. It’s literally Take Me Out meets Dragons Den – people get 90 seconds to pitch, audience who want to buy push their button, “if you’re keen make it green” “no likey no lighty etc”, Brian chats to some of the audience and people can still turn on during this time. Then the price is revealed and people can turn their lights off. If at least one light stays on it’s thrown over to three retailers who may or may not buy it for sale.

    It has an All Together Now style graphic to show how many people are in.

    It’s a bit heavy on ‘tense’ reveals but it’s an emminently watchable 30 minutes.

  3. John R

    It was a light enough watch, looks like the set designers made a Buy It Now offer on the Fifteen To One set and props mind, the audience bit seemed a bit pointless with them only needing 1 punter to remain in might as well have had a slightly more extended pitch/chat with Brian/retailers.

    Didn’t quite understand the panel set up though, presumably JML will want to brand the dog brush as a JML product before Ideal World can flog it

  4. CeleTheRef

    Big Brother 15 begins tonight in Italy on Canale5, and the network just got a new logo too! (maybe to match Telecinco a bit)
    Now it’s going to be called CanaleHookThing


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