So here is a new thing, and by “new” I mean “there’s been six of them but I had no idea existed until they followed me on Twitter yesterday,” a podcast from Global Radio that exists only as a podcast called The Birthday Game with Richard Osman, and made by Remarkable Television (relevant links here, or you could just search for it in your podcast aggregator of choice).
In it, three guests try to guess the ages of celebs who have birthdays in the week of broadcast. Three points for dead on, one point for being a year out, winner wins a Colin the Caterpillar cake from M and S.
That’s it. It’s amiable enough, I’m 2.5 episodes in and it’s fine, enjoyment depends largely on the quality of guests they’ve got on – there’s plenty of time for small talk (indeed you should probably go into it with the mindset it’s some celebs having a chat and playing a game than the other way round). It’s a three-minute local radio feature turned into a 40 minute podcast, basically.
It’s hard enough to get people to watch light entertainment on TV these days, this is an intriguing content strategy from Endemol, in a medium you actively have to seek out. Not quite sure what it’s for (it’s not like any of the people involved need to have a podcast. Is it meant to be a loss leader? A loss leader for what exactly?) or what counts as success (@birthdaygamepod at time of writing has… 105 followers). In fact I can’t think of any quizzy or gameshowy podcasts that have properly broken out at all, off the top of my head.