ITV Press release for this just come out, will be going out in the run-up to Halloween.
It very much sounds like The Sort Of Thing We Like. In fact we were talking about it in a previous thread.
Seems as good a reason as any for a video of 13: Fear Is Real, which was basically Werewolf with a horror-themed reality twist.
This was cancelled after one season, airing on The CW in 2009. It’s mildly entertaining, especially if horror movies are your thing (Sam Raimi’s an exec producer).