Ant and Dec’s Saturday Night Takeaway is back tomorrow, or from the hushed tones of Twitter and internet forums, Ant and Dec’s Second Coming of Jesus Christ Super Fun Show. Good advert.
I am massively intrigued as to how it does. Sure, the original was good fun in a lowbrow Noel’s House Party way and I have no reason to believe the new series won’t be the same (although its appeal was hugely ephemerial, you probably can’t actually remember much of it). The difference is Ant and Dec’s (particularly Saturday Night) stock has fallen over the last few years, I’m a Celebrity and Britain’s Got Talent notwithstanding, what was the last show they did that was a proper bona fide hit?
Given that they apparently stopped doing SNT not because of the ratings (it was still doing OK!) but because they were bored of it, this feels like a bit of an admission of defeat.
If it doesn’t get 7-8m+ tomorrow, everyone will point out that it’s a bit of a failure. I think that’s a bit unfair, I think if it gets 6m everyone should be fairly pleased. It’d be their biggest Saturday night hit in years.
I hope it works out for them.
However, if they are not literally giving away the prizes advertised during the show itself, now Product Placement is a thing, someone ought to be sacked.