Keep an eye out on Twitter, the format details for The Million Pound Drop seem to be being slowly revealed.
It’s not sounding brilliant so far to be honest. Eight questions and some trapdoors.
It’s falling for the trap of suggesting that the money’s theirs at the the start, except it isn’t really – it’s not really a gamble if you’re forced to do it. It is not like you can just walk away with the million that you are apparently given before the first question is asked. It looks like jeopardy, but it isn’t jeopardy.
Also, (certainly up until a few years ago at least), a large number of people still thought Who Wants To Be A Millionaire? was live, despite the fact it’s only been done once. So the other USP doesn’t really cut it as a USP.
Edit: Oh wow, they can spread the money between trapdoors. So basically it’s exactly like Succes Verzekerd, then.

i.e. Vote in an Election Day.