Weekdays, 3pm,
Channel 4
And so as ever it comes to TV’s most innovative man Noel Edmonds to come up with something genuinely a bit different, which may well crash and burn but might also turn out to be massively entertaining. It’s a gameshow, set in Noel’s shop, but also has sitcom themes running through it.
We’ve often longed for a UK version of incredible Italian show Avanti Un Altro and for better or worse this might end up being the nearest UK equivalent. The general manager is Barry From Watford, who’s an established thing, and chaos is provided by other characters as well. I’m quite interested to find out how much is script and how much is off the cuff, because 30 episodes of 60 minutes would require a lot of writing.
Pairs of contestants must determine which of three items is the cheapest. Do it eight times in a row and they leave with £25,000. Get it wrong and they leave with nothing.
We can certainly see elements to take issue with from the start – that money ladder is all over the place in the top half, and it sounds like you have to decide to play on before you see the question which is stupid – there’s no jeopardy in walking away which they will if you have to gamble blind, you have to lure them in. It also remains to be seen whether people coming for a quiz get annoyed by the comedy and vice versa.
Despite all this we’re looking forward to finally watching it and have our fingers crossed for it, even if it might not quite work.