The BBC have announced a start date for The Traitors: Tuesday 29th November, 9:30pm, immediately after the England vs Wales World Cup match – they really believe in this, that lead-in is likely to be extremely big. It’s going to be on three times a week, but the three episodes will be up on iPlayer after the first episode of the week (this strikes me as a bit weird towards the end so I wonder if the final episodes will only go up after broadcast). I suspect the plan is ITV football game counterprogramming, but it’s quite possible they’ll go out after BBC games as well. It should finish around Christmas? Could it end on Xmas Day?
Again – should temper expectations – this hasn’t universally succeeded (and in fact has flopped massively in Australia recently), but Studio Lambert have shown they’ve got decent chops for this sort of thing so we’re keeping our fingers crossed.
