Show Discussion: Time is Money

By | December 31, 2025
#hostholdingaquestioncard

New Years Day, 6pm,
then weekdays 3pm from Jan 5th, ITV1

This will hopefully be quite fun, Sara Davies has always come across as The Dragon Who Is Probably Legitimately Into This Sort Of Thing so hopefully this translates into being good at it.

Contestants start off with a load of money but they have to answer questions quickly to hold on to it. That’s the premise, I don’t know more than that, but those podiums look quite sexy. I hope there is more to it than four-way chess clock quiz but we’ll have to wait and see, win more money by doing something fast is basically the most tried and tested premise for a gameshow (said without any real evidence but it sounds right).

It’s been sitting on the shelf for a little while, we were wondering whether they’d be using it to synergize with Davies’ upcoming appearance on The Box, but it doesn’t look like it. ITV have given it the coveted New Year’s Shoulder Peak Sneaky Peek slot, let’s hope it does a bit better than Jeopardy and Pictionary.

Watched it? Let us know what you thought in the comments!

11 thoughts on “Show Discussion: Time is Money

  1. Jon

    I quite like the format. I like how the money increases in each round and also that you can speed up your opponent’s timer if you’re safe.

    Sara Davies is solid as host, good chemistry with the contestants.

    Reply
  2. Cliff

    I like this show, there are loads of questions and opportunities for tactical, risk-and-reward play.

    I’d love to see the rules, because it seems like the game could potentially be over within 5-10 minutes if one player was much stronger than the others, or go on all day if everyone was equally good.

    Reply
  3. Jon

    I wonder what is the maximum prize money? First round is £1000, second is £1250, third is £1500 and I can’t remember what fourth round was and you if you get five questions right before the final round, you get £2000 added to the pot.

    Reply
  4. Henry R

    It was fine. Reminded me more of something I’d see on BBC daytime than ITV shoulder peak.

    All that work to come away with £500 feels a little mean. It will be interesting to see what happens if someone comes into the final round with not a lot of money as I imagine it will be over sharpish.

    Reply
  5. Clive

    Solid! As Brig said, procedurally a little awkward, but as a quiz it’s got a lot of potential.

    Presentation-wise, nice, simple set, great music (three more good shows and I’ll get a “Dobs Vye’s biggest stan” tramp stamp), and attractive, readable graphics. Sara relies too much on stock phrases, interested to see if she can relax into it if it manages a second series.

    Game had some surprisingly dramatic moments, the stop-start nature didn’t bother me as much as I worried it would. Question variety was great, but I worry slightly the lack of round variety could make it wear thin on the public sooner than I’d like. End game a very nice idea, could maybe be a bit of an anticlimax if someone dominates beginning to end.

    Reply
    1. Jon

      The end game does give someone strategy of how to use their timers. Do you start with your lowest pot and hope to clear it first or go with your highest to buy yourself time.

      Reply
  6. Brig Bother Post author

    I liked the game of this, passes the “would have a go at” test – really really feels like how the format Ejector Seat with Andi Peters should have worked really. I liked the variety in the questions, although I also think there ought to be some sort of penalty if your clock is still going by the end of the final question in a set, it lacks any real stake for any contestant otherwise, even if it’s just you can’t play the initial question of the following set. Casting has to be careful you don’t get someone in a group who just runs away with it.

    Sara Davies enthusiastic but production needs some work on the procedure. A sound effect would probably be better than “Speed up the clocks!” and endless “too slow”s (the latter of which after a contestant has clearly passed is a bit off). And whilst I quite liked the theme, I don’t think anyone’s going to be clamouring for their own copy of any of the beds – 5 Minutes To A Fortune this isn’t.

    The big problem with Shoulder Peak Sneaky Peek is that you’ve just shown someone winning £520 which isn’t a greatly compelling reason to tune in even if I think the format and stakes suit 3pm rather better than 6pm – although saying that I struggle to see it giving away nearly as much as an average episode of Lingo – that endgame looks like it could be quite brutal if you don’t get four-in-a-row off the bat.

    At least the problems can be ironed out if it does well enough for another go, the central conceit is at least pretty solid.

    Noticed David Flynn was one of the people behind this.

    Reply
  7. Daniel

    Based on the comments here I might be 1 of many who didn’t enjoy it so much but we are all entitled to our opinions.

    Sara is a very decent quiz show host and someone who has a lot of potential in quiz show formats and is probably the only female host who I could generally sit and enjoy watching presenting this genre of TV.

    Not sure I like the format very much because the game was so fast paced and at such high intensity I found it hard to interact with the program and answer the questions. For me a good quiz show is where the viewer is able to feel part of the program and I didn’t see that in this compared to other daytime formats. At first I couldn’t even follow the timers it was like a bink and you miss it moment, Like all new formats it can take some getting used but first impressions It wasn’t a program I felt hooked onto enough in order to watch everyday especially when the January schedule is packed out with better programs. If i was at home and not busy, would watch it again but wouldn’t bother catching up if i missed it whereas with Deal Or No Deal I make it a priority to watch every day whether live or on catch up. I am a big quiz show fan and know a good format when I see one but this was slightly disappointing maybe when I watch it again i’ll pick up the format more.

    Reply
  8. Oliver

    I liked this a lot. The main game is simple to understand, moves at a good pace and is fun to play along with. At its core, it’s a proper rapid fire buzzer quiz, which I always enjoy, with slightly fancier chess clocks than usual.

    Sara Davies is good as host, although she overdid the strategy talk a bit – I don’t think it’s that strategic.

    It doesn’t feel particularly fresh but I think that’s simply down to the format being five people and a host standing behind podiums for an hour and, while the presentation is fine, there’s only so much you can do with that – there’s nothing here that couldn’t have been done 30 years ago. Still, not everything has to be world changing as long as it’s fun to watch.

    The prize money wasn’t great but I imagine that was down to how the first episode played out and it will usually be higher. I also appreciated them giving out a trophy, something which isn’t very ITV, but feels like a good decision on a show where you can walk away with very little or nothing.

    One slight concern is how competitive it will be as I doubt this episode is representative of the run. How many episodes will be one or two strong players steamrolling everyone, as tends to happen in formats like this? It feels like it should be winner-stays-on but that would just amplify the issue.

    Reply
    1. Brig Bother Post author

      The thing about self-contained shows is that you can broadcast in any order, and the one they use to show off the format in it the berthing where it will catch most people is one where they do all that work for £520. Now, it did show us also that even dominant players have downfalls, but I fear that’s not going to be the takeaway for the average person.

      Reply
      1. Oliver

        I imagine it was picked as an unusually swingy and competitive episode, but the downside to that is low prize money given the format. I do agree though – you can’t focus quite so much on money then give away so little, doubly so the first episode.

        A couple of extra thoughts.

        It’s not a million miles from Jeopardy! in terms of being a rapid-fire themed buzzer quiz, even if the rest of the format is different.

        Are there situations where it makes sense to strategically buzz in early into a question you can’t possible answer to run the timers or category question count down? It feels like there are. The £50 penalty feels too low to prevent it as a viable strategy, doubly so if players collude. I’m trying to think of another show where that’s an option – sure, players sometimes sandbag answers they don’t know on The Finish Line but you could play a lot more cynically here, especially if you are more interested in winning than the prize money.

        Reply

Leave a Reply to Brig Bother Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.