Show Discussion: Time is Money

By | December 31, 2025
#hostholdingaquestioncard

New Years Day, 6pm,
then weekdays 3pm from Jan 5th, ITV1

This will hopefully be quite fun, Sara Davies has always come across as The Dragon Who Is Probably Legitimately Into This Sort Of Thing so hopefully this translates into being good at it.

Contestants start off with a load of money but they have to answer questions quickly to hold on to it. That’s the premise, I don’t know more than that, but those podiums look quite sexy. I hope there is more to it than four-way chess clock quiz but we’ll have to wait and see, win more money by doing something fast is basically the most tried and tested premise for a gameshow (said without any real evidence but it sounds right).

It’s been sitting on the shelf for a little while, we were wondering whether they’d be using it to synergize with Davies’ upcoming appearance on The Box, but it doesn’t look like it. ITV have given it the coveted New Year’s Shoulder Peak Sneaky Peek slot, let’s hope it does a bit better than Jeopardy and Pictionary.

Watched it? Let us know what you thought in the comments!

38 thoughts on “Show Discussion: Time is Money

  1. Jon

    I quite like the format. I like how the money increases in each round and also that you can speed up your opponent’s timer if you’re safe.

    Sara Davies is solid as host, good chemistry with the contestants.

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  2. Cliff

    I like this show, there are loads of questions and opportunities for tactical, risk-and-reward play.

    I’d love to see the rules, because it seems like the game could potentially be over within 5-10 minutes if one player was much stronger than the others, or go on all day if everyone was equally good.

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  3. Jon

    I wonder what is the maximum prize money? First round is £1000, second is £1250, third is £1500 and I can’t remember what fourth round was and you if you get five questions right before the final round, you get £2000 added to the pot.

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    1. Crimsonshade

      I knew someone would ask this, so I did the math while I was watching the episode. There’s a total of £7,500 on offer across the show, but the format essentially makes getting all of it impossible, as all the timers are ticking during the final and you can only tackle each one individually, so some money will ALWAYS drain away. Given The Chase standard of “average four seconds a question”, plus assuming it takes one second to select a timer to play, I reckon the theoretical jackpot is actually around £7,000 with absolutely perfect play.

      The fourth round is played for up to £1,750.

      Reply
  4. Henry R

    It was fine. Reminded me more of something I’d see on BBC daytime than ITV shoulder peak.

    All that work to come away with £500 feels a little mean. It will be interesting to see what happens if someone comes into the final round with not a lot of money as I imagine it will be over sharpish.

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  5. Clive

    Solid! As Brig said, procedurally a little awkward, but as a quiz it’s got a lot of potential.

    Presentation-wise, nice, simple set, great music (three more good shows and I’ll get a “Dobs Vye’s biggest stan” tramp stamp), and attractive, readable graphics. Sara relies too much on stock phrases, interested to see if she can relax into it if it manages a second series.

    Game had some surprisingly dramatic moments, the stop-start nature didn’t bother me as much as I worried it would. Question variety was great, but I worry slightly the lack of round variety could make it wear thin on the public sooner than I’d like. End game a very nice idea, could maybe be a bit of an anticlimax if someone dominates beginning to end.

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    1. Jon

      The end game does give someone strategy of how to use their timers. Do you start with your lowest pot and hope to clear it first or go with your highest to buy yourself time.

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      1. Linda Kent

        Terribly presented quiz. There is music played at the beginning of questions making it hard to hear properly
        This needs to change as a lack of understanding what Sara is saying. It’s all too speedy to much chat from Sara.

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        1. Jan

          I agree. Far too much repetitive chat from Sara that it becomes boring. A shame as I like the concept of the quiz. If all the chat taken out, show could be reduced by at least 15 minutes.

          Reply
  6. Brig Bother Post author

    I liked the game of this, passes the “would have a go at” test – really really feels like how the format Ejector Seat with Andi Peters should have worked really. I liked the variety in the questions, although I also think there ought to be some sort of penalty if your clock is still going by the end of the final question in a set, it lacks any real stake for any contestant otherwise, even if it’s just you can’t play the initial question of the following set. Casting has to be careful you don’t get someone in a group who just runs away with it.

    Sara Davies enthusiastic but production needs some work on the procedure. A sound effect would probably be better than “Speed up the clocks!” and endless “too slow”s (the latter of which after a contestant has clearly passed is a bit off). And whilst I quite liked the theme, I don’t think anyone’s going to be clamouring for their own copy of any of the beds – 5 Minutes To A Fortune this isn’t.

    The big problem with Shoulder Peak Sneaky Peek is that you’ve just shown someone winning £520 which isn’t a greatly compelling reason to tune in even if I think the format and stakes suit 3pm rather better than 6pm – although saying that I struggle to see it giving away nearly as much as an average episode of Lingo – that endgame looks like it could be quite brutal if you don’t get four-in-a-row off the bat.

    At least the problems can be ironed out if it does well enough for another go, the central conceit is at least pretty solid.

    Noticed David Flynn was one of the people behind this.

    Reply
    1. Christinedore

      Like it at first but Sara talks way too much, to the point of being annoying. At times, can not understand her. End money almost impossible to win!

      Reply
  7. Daniel

    Based on the comments here I might be 1 of many who didn’t enjoy it so much but we are all entitled to our opinions.

    Sara is a very decent quiz show host and someone who has a lot of potential in quiz show formats and is probably the only female host who I could generally sit and enjoy watching presenting this genre of TV.

    Not sure I like the format very much because the game was so fast paced and at such high intensity I found it hard to interact with the program and answer the questions. For me a good quiz show is where the viewer is able to feel part of the program and I didn’t see that in this compared to other daytime formats. At first I couldn’t even follow the timers it was like a bink and you miss it moment, Like all new formats it can take some getting used but first impressions It wasn’t a program I felt hooked onto enough in order to watch everyday especially when the January schedule is packed out with better programs. If i was at home and not busy, would watch it again but wouldn’t bother catching up if i missed it whereas with Deal Or No Deal I make it a priority to watch every day whether live or on catch up. I am a big quiz show fan and know a good format when I see one but this was slightly disappointing maybe when I watch it again i’ll pick up the format more.

    Reply
  8. Oliver

    I liked this a lot. The main game is simple to understand, moves at a good pace and is fun to play along with. At its core, it’s a proper rapid fire buzzer quiz, which I always enjoy, with slightly fancier chess clocks than usual.

    Sara Davies is good as host, although she overdid the strategy talk a bit – I don’t think it’s that strategic.

    It doesn’t feel particularly fresh but I think that’s simply down to the format being five people and a host standing behind podiums for an hour and, while the presentation is fine, there’s only so much you can do with that – there’s nothing here that couldn’t have been done 30 years ago. Still, not everything has to be world changing as long as it’s fun to watch.

    The prize money wasn’t great but I imagine that was down to how the first episode played out and it will usually be higher. I also appreciated them giving out a trophy, something which isn’t very ITV, but feels like a good decision on a show where you can walk away with very little or nothing.

    One slight concern is how competitive it will be as I doubt this episode is representative of the run. How many episodes will be one or two strong players steamrolling everyone, as tends to happen in formats like this? It feels like it should be winner-stays-on but that would just amplify the issue.

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    1. Brig Bother Post author

      The thing about self-contained shows is that you can broadcast in any order, and the one they use to show off the format in it the berthing where it will catch most people is one where they do all that work for £520. Now, it did show us also that even dominant players have downfalls, but I fear that’s not going to be the takeaway for the average person.

      Reply
      1. Oliver

        I imagine it was picked as an unusually swingy and competitive episode, but the downside to that is low prize money given the format. I do agree though – you can’t focus quite so much on money then give away so little, doubly so the first episode.

        A couple of extra thoughts.

        It’s not a million miles from Jeopardy! in terms of being a rapid-fire themed buzzer quiz, even if the rest of the format is different.

        Are there situations where it makes sense to strategically buzz in early into a question you can’t possible answer to run the timers or category question count down? It feels like there are. The £50 penalty feels too low to prevent it as a viable strategy, doubly so if players collude. I’m trying to think of another show where that’s an option – sure, players sometimes sandbag answers they don’t know on The Finish Line but you could play a lot more cynically here, especially if you are more interested in winning than the prize money.

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  9. Jon

    Something that hasn’t been noted is what happens if you are safe but then buzz in with an incorrect answer?

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      1. Crimsonshade

        Likely obvious, but I’d just like to add that if you buzz and give a wrong answer on the opening question of the round – before the timers have started – you’re ineligible for starting the round with an already frozen timer, and another opening question will be asked which you’re frozen out of answering.

        Reply
  10. Brig Bother Post author

    Watching Ep 2, this needs less downtime between sets of questions – it could do with feeling more relentless.

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  11. John R

    It feels like there is something here but it is certainly not ‘the fastest quiz on TV’ as adverised, and it feels like the rounds building up to the final don’t really matter that much in the grand scheme of things other than choosing a finalist

    Something like Five Minutes To A Fortune (fun fact I’ve just noted whilst reminding myself Episode 9/10 contains Tom Read Wilson and his mum playing before he became ‘celebrity’!) or 1000 Heartbeats you ‘felt’ the intense time pressure going on due to the excellent MASSIVE PHYSICAL HOURGLASS PROP / live studio orchestra, here not so much

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  12. Brig Bother Post author

    I hope if this gets another run they find a way to make it a little less stop-start, particularly in rounds two and three. It feels like there’s more time dedicated to explaining the question then there is in asking the questions. This isn’t so bad in R1, and R4 and R5 are continuous.

    I really like the idea of the show but it can be a frustrating ‘get on with it’ watch.

    Reply
    1. Oliver

      Totally agree. There’s a bit too much admin for the amount of gameplay in the later rounds which kills any momentum.

      Reply
  13. Whoknows

    There’s something there but they will need to iron out a lot of things for series two.

    I have to say I felt embarrassed for them trying to make out that £500 was in any shape or form a decent prize or something to get excited about in that first episode. I suppose that’s an issue with the format (assuming other amounts have been similarly low in the other eps, I haven’t seen them), if contestants are looking like they’ve built up decent amounts of cash but are then seeing it all wash away in the final each time then you’re never really going to have a satisfying episode.

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    1. Brig Bother Post author

      They gave away about £1,500 the other day (although she did start with over £5,000), I notice the questions in the final are quite lengthy as well.

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  14. Roger Freil

    Really frustrating as final round seems almost impossible making the whole show more like a bbc show “pointless”!

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  15. Gill

    I like the programme but find Sara Davies very loud and struggle to understand some of the things she says. The booming sound effects also drown out the first part of the questions. Otherwise i quite enjoy it

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  16. Deborah

    I really like Sara Davies, but by the time I’ve processed what she’s actually said, I’m too late to answer the question. I also find that she tries to speak too loud – that doesn’t make her easier to understand. She’d be better making sure each word wasn’t running into the next rather than just speaking louder. Also, the music (as someone else described it – the ‘booming sound effect’) makes it really really hard for me to hear the question. I’m wondering is it easier for the contestants being there in person. But I find it really difficult to watch. I think the programme is ok and Sara Davies is fine, but I think the show needs a tweak if it’s to make easily watchable TV.

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  17. Oliver

    I’ve really warmed to this, it’s probably my favourite new game show since Bridge of Lies. I go out my way to watch it which is incredibly rare for a daily daytime show.

    I like Sara Davies a lot, I think she’s the best possible host for this. As someone with hearing issues who lives a long way from Middlesbrough, I have zero problems with her accent. It also finds a nice balance between chat and gameplay, it never drags on to the point where I get frustrated or feel the need to skip ahead.

    The end game needs tweaking and it can sometimes be a bit stop-start, and I’m still waiting a player that will take advantage of the mechanics , but otherwise it’s fundamentally a well-made well-thought out format. More originals like this please ITV.

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  18. Jon

    There was a tie breaker question as two of the contestants lost all their money at the same time due to a wrong answer and a timer running out.

    Reply
  19. Brig Bother Post author

    This has not been rating very well I’m told, which is a pity but it’s probably an iteration or two away, if it gets that chance.

    Reply
    1. Jon

      I assume ITV1 will renew it for a second series, most of the daytime gameshows even if they don’t do well in series 1 get a second series.

      Reply
    1. Crimsonshade

      The main problem with this show is that while you can essentially win your way through the show by simply being the best of the worst, always having the right answer at the right time, it really takes being fast and knowledgeable throughout to have any real chance at decent money. So you get people getting through to the final who have performed poorly but consistently, or people who have had several close finishes and just one or two good rounds – and suddenly, because the jackpot is determined by your performance in *each* round, you’ve only got £2,000 or less in the pot to play for overall. Even when they manage it, they have already lost so much money throughout the game that the total win can feel anticlimactic. We DO occasionally get decent players through who manage to win close to or even exceeding £3,000, but it’s a rare treat. I’d like to see the budget increased for another series personally, especially since having the starting money only increase £250 each round feels a *tiny* bit stingy – but I recognise this is a daytime show, so there’s probably only so much you can really offer.

      Reply

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