According to Variety. Because nothing says “contracted for a third series in the overexcitement but the second series got really disappointing numbers” than throwing celebrities – and the returning “fan favourite” contestant who was meant for series three – at it. Will also feature Dylan Efron and Mel B.

i dont get it. is this season 3 or a spinoff? (ala traitors and celebrity’s traitors.)
The implication is this is the de facto third series of the contract, because the second one was about 85% down on the first one.
This somehow feels both desperate and genius at once.