The Million Pound Drop starts May 24th at 10pm on Channel 4 for six consecutive nights, in theory, in a bid to be an EVENT.
I predict 2-2.5m viewers, rising to 3m by midweek (initial excitement and word of mouth), dropping back down to 2m or less by the end of the run (it’s a bit slow, it’s got irritating contestants and nobody wins very much). What say you?
EDIT: Ooh, I’ve just got a link to Davina’s announcement video sent to us from an agency which doesn’t actually tell you anything we don’t know already, but does mean Bother’s Bar is OFFICIALLY ON THE MAP. I’ll see if I can push for more information for you.
