52.202175, 0.128179

By | March 23, 2024
  • Great news! the new Flemish series of De Mol starts tomorrow (Sunday) night. It is the best version of the show by a distance, that it’s still consistently coming up with creative, funny and dramatic challenges a decade since the reboot started is incredible really. Last year in the US we had a movie-inspired set of games, including an escape room set on a bus that couldn’t drop below 50mph, this year we’re in Sicily and we’ll be very disappointed if The Mole doesn’t get to leave a horse’s head in a contestant’s bed at one point. It is, unfortunately, a pain in the arse to watch with subs these days but if you’re willing to put effort in then it’s usually possible, keep an eye out on #molchat in the BB Discord (link in the sidebar) for news.
  • Physical 100 returned on Netflix on Tuesday! Episodes drop variously across the next two Tuesdays. It remains deliciously shot and directed, doing a lot with a massive dark studio and spotlights. It is questionable whether the opening challenge’s sea of treadmills is quite as strong visually as last year’s opener with 16-stone guys raining into a swimming pool. It’s a shame that the new-and-improved Murderball quest fills another two episodes, but even these feel more entertaining than last time. We really like the Maze quest introduced in episode four, played out three times so far but each one playing out slightly differently in terms of tactics.
  • Jungle? Check. Paradise? Check. Trust? Check. Netflix have blended their reality staples and come up with Fight for Paradise: Who Can You Trust? dropping 23rd April.
  • Monday at 9pm features a titanic multichannel battle of Loaded in Paradise series 2 on ITV2 AND ITVX, the first series of which I really got into and I’m pleased is returning, and The Underdog: Josh Must Win on E4 where celebs must try and rig a reality competition so Josh the loser nerd ends up winning over everyone else. Big ‘London media types will like this, general audience nonplussed’ energy about this one, but we’ll see.
  • Finally Celebrity Big Brother ended last night with a whopping 1.7m viewers. My early bet on Fern Britton winning didn’t pay off – where was the Fred Dinenage goss Fern? Anyway:

Lots of fun spin here so lets analyse:

  • Anytime anyone mentions “streams” take them with a pinch of salt, the numbers are nebulous at best, even if they capitalise MILLION to make it look impressive. We’ve no idea if that’s across the 17 main episodes, L&L and/or the live streaming. We know the first week’s episodes added about a million to their overnights.
  • Late and Live being ITV2’s highest rating show every night says more about ITV2 than L&L, bumping along around 400k consolidated.
  • Where the show probably has earned a second go *is* in its moneymaking A16-34s. We know from Thinkbox the Launch did 700k on televisions which slid to 400k by the end of the week, but we’re aware it was also doing around 300k in devices which won’t show up in those numbers and it’s fair to assume (although we *are* assuming) at least half are going to fall into that demo. These are not stratospheric numbers – Love Island will do better, The Apprentice will do better, even Taskmaster will do better, but they are extremely solid numbers that would be top ten most weeks of the year and getting them on a nightly basis, and provided the following fortnight’s numbers hold up then it’s done alright. I don’t doubt that overall the numbers are lower end of what they were hoping, but BB did alright for itself, CBB can be worked on.
  • All the losing finallists getting their interview on ITV1 and the winner getting it on ITV2 is rubbish though.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.