Doubtless you’ve noticed that late nights on ITV have a new look. A new teleshopping look with a two hour block called The Zone. The Zone is a series of three or four ‘blocks’ linked together by Michael Underwood and Angelica Bell, or Nigel Mitchell off of Quizmania and Zoe Hardman off of the awesome Playing it Straight selling holidays. Half of these blocks are live simulcasts with QVC, which I’ve always liked because I love live broadcasting like that. Another block is a simulcast with Challenge Jackpot’s Roulette Nation.
But it’s the other thing I want to talk about, Challenge Jackpot’s Bingo Stars which is my favourite segment of the block for entirely the wrong reasons.
It’s basically keno. You pick five numbers from 80, ten are drawn, the more you match the more you win. You can stake up to £10 per line.
Here is a very rough guide to the odds and returns:
| Matched | Rough Odds | Return |
| 1 | 5 to 2 | Stake returned |
| 2 | 9 to 1 | 1 to 1 |
| 3 | 81 to 1 | 9 to 1 |
| 4 | 1635 to 1 | 99 to 1 |
| 5 | 95,400 to 1 | 9999 to 1 |
As doubtless you’ve noticed, the house has a bit of an edge here and traditionally keno is the game that favours the casino the most.
But the thing with what is essentially a lottery is that the poor returns are mitigated by the fact that the big prizes are very very big. It’s the glamour of the gamble and what could be more glamourous that winning lifechanging sums on late night TV? Let’s take a look at a winners list:

Oh.

Can you believe this will all be over by the time the month is out? And I’m almost winning it, too.