When I first heard about this I thought “that sounds compellingly awful”. I think it’s the title more than anything else, which evokes Butlins more than primetime ITV.
But here we are. What we have is sort of Celebrity Stars In Their Eyes but in reverse – celeb dresses up as iconic pop star, apparently mimes a tune (if what I’ve read is correct they don’t even sing) and then three teams (Diversity, Coronation Street and daytime television) of celebrities try and guess who it is behind the make-up. Jonathan Ross presides.
Who knows, perhaps it will be better than it sounds.