Tonight’s revelation on Ant and Dec’s Saturday Night Takeaway is that the popular Stephen Mulhern game segment In For A Penny is going to series.
This is very interesting. As we’ve pointed out time and again, vox pop shows just don’t get audiences, they look too light and cheap to be worth bothering with. IFAP is sparkier than most and Mulhern is good with the public, the question is can you sustain a four-minute segment -which may or not be being carried by the show surrounding it – across half an hour or whatever it’s going to be? Is an audience going to cope with 30 minutes of fast cutting? Or will they slow it down a bit and will it stop feeling like In For A Penny?
Answers in due course. There’s only really been one successful version of the idea, no it’s not Ready or Not, but Billy On The Street in the US, but really that’s half an hour of quite smart comedy masquerading as a quiz show. It’s telling that IFAP tends to play up comedy interactions rather than the game itself.