Honest Brig’s Christmas Market

By | December 1, 2021

The Christmas schedules are out!

Over the past ten years or so I’ve won quite a bit of money predicting Xmas Day Number One, mainly stopping a few years ago after quite a large bet didn’t come in (gambling’s a mug’s game, kids). When the fun stops, stop.

What I’ve always done though is bet for value – no interest (or indeed fun) in odds-ons, the fun is backing the shows others aren’t considering. The betting markets for this aren’t open yet but look out for it being offered in the weeks to come.

I suspect Call the Midwife will *probably* top the day (although increasingly suspect its value is going to be in +7). But. But but but. Look at what odds you can get on Michael McIntyre’s The Wheel – if you can get good odds, 8-1 or more (and this is entirely possible if people pile into Strictly/Midwife/Mrs Brown), I reckon that’s worth a cheeky fiver or fifty – great slot (6:25, after Strictly), popular show, good “don’t have to put much thought in” entertainment and numbers are down all over the shop.

Three things you need to consider when betting Xmas Day Number One:

  • The Queen counts separately on BBC and ITV and other channels, it is usually not combined for the purposes of the market. As she gets increasingly elderly I think there’s an increasing chance The Queen on BBC1 will top the day, but I don’t think we’re there *yet*.
  • Markets tend to be settled on overnight figures but do check the Ts and Cs – needless to say a market settled on +7 is likely to have to a very different outcome.
  • Remember you do any betting at your own risk! I like to put my money where my mouth is, you are not obliged.

Edit: As has been pointed out in the comments, Blankety Blank is a great shout as well. If you’re lucky perhaps they’ll both be at long odds then you can cover both of them!

3 thoughts on “Honest Brig’s Christmas Market

  1. Chris B

    I agree with a lot of your logic here but I’d plump for Blankety Blank over The Wheel although it’s probably close. Imagine the grumpy family members who don’t care either way will probably tolerate BB more than The Wheel.

    Anyone know how The Wheel has been rating compared to Blankety Blank as a Strictly lead out?

    Reply
    1. Brig Bother Post author

      I think if I’m going to do a second bet, Blankety Blank would probably be it – should see an uplift going into Call the Midwife. Overnights suggest The Wheel did 5m Saturday just gone, but official figures for week 15th-21st November are:

      The Wheel (figures in 000s)
      Live 3196
      VODSAL 947
      Catch-up 398
      Total: 4541

      Blankety Blank
      Live 3183
      VODSAL 747
      Catch-up 477
      Total 4406

      I don’t have timeshift breakdowns for anything other than last week (they’re freely available on Thinkbox for General Top 50 and big commercial channels Top 50s, but only the current week) but BARB suggests BB was doing 5-5.2m pre The Wheel, but The Wheel was doing 5.1m when it returned so these figures a bit lower than usual.

      In conclusion then: what’s worth more, coming out of Strictly or leading into Midwife? Really couldn’t blame anyone for betting on either if the possible return looks good.

      Reply

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