ITV Quiz now one of the Top 27 channels in the country (in 27th) with the fastest growth of any digital channel (as a percentage).

Not my words! Well some of them are my words. Those of an ITV Press release out this morning.

Easy to laugh, and we sort of are, but it’s basically free money for ITV certainly compared to ITV Be. The cremation companies that do all the ad bumpers and breaks will also be thrilled I would imagine.