So I realised when playing Netflix’s Trivia Quest yesterday that although none of the questions relate to US minutiae, I hope you’re geared up for US history, US geography, US entertainment and crucially US sports. No real attempt to localise for local culture.
This is always going to be a problem for streaming services. You can’t just “do” a quiz with US contestants based on US mores and assume the rest of the world is going to give a damn, and you probably aren’t going to make a whole load of different versions for a whole load of different territories.
The appeal of quizzes during the day is a) they’re cheap to make, b) you can knock them out quickly, c) they fill time and d) some of them are even quite popular. But in ten years time where everything will be streamed this is just not going to hold value, there will be no need to “just fill time”, the question will be “how much new stuff do we need to be worthwhile” – and that is all likely to be in competition entertainment series (you won’t eliminate gaming), drama and documentary.
The current Channel 4 hoo-ha is fun but largely irrelevant – by 2035 (maybe earlier) I reckon broadcast television will be all but finished – some of the big US streamers will consolidate and each territory will have one, maybe two local offerings. We can fight this if you want but looking at the numbers it feels increasingly inevitable.